• Optimise customer satisfaction.
  
  
• Customer focus and customer services.
  
  
• Provide market driven work culture.
  
  
• Improve customer response time.
  
  
• Reduce order-processing time.
  
  
• Improve customer communication; listen to "voice of customer".
  
  
• Speedy redressal of customer complaints.
  
  
• Product development / improvement as per application / market requirement.
  
  
• Technical services to the customers.
  
  
• Develop strong consumer base.